This is what you call a well-planned and laid-out table, does it help sell more books though?
This table had piles of books, no swag, no decoration just the author and his books. Would you stop at this table and have a chat?
Above we have two very different tables at a book festival I organised a couple of years ago. I was really impressed with Bea’s table, it looked bright and catchy plus there were things to give away. This table would attract readers to look at the book so you could have a chat, offer them a fridge magnet. The more you engage with them the better chance you have of selling them a book, you also have the advantage then of offering to sign it to them or as a present for someone.
As it turned out both tables sold books, with Charlie Gallagher selling all of his, the only advantage he had was that it was in his hometown.
Engaging with readers is the important part and what readers expect from you. There is nothing better than saying you have talked to an author and you know what their next book is about.
The event was such a success that I am doing it again so if you would like to be involved the details are below.
The Chambers in Cheriton Pl, Folkestone, Kent CT20 2BB.
SUNDAY 19th SEPTEMBER 10 am until 4 pm
Contact Karen at karensworld.writer@yahoo.com for booking and all information.
